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Commissioner Brown – Travel & Tourism – To Approve a Transfer of $150,000 from the Travel and Tourism (T&T) Reserve Fund to the T&T Marketing Account
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STAFF CONTACT
Michael Applegate – Director – Travel & Tourism – 704-825-7517
BUDGET IMPACT
budget
Appropriate $150,000 from T&T reserve fund to Marketing Account 22-4921-371-000
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BUDGET ORDINANCE IMPACT
N/A
BACKGROUND
The Travel & Tourism Director was hired in January 2016 and prepared the FY17 budget that same month based on historic data. Now a year into his tenure and half way through our current fiscal year, the Director has a greater understanding of the extent of our County’s needs in growing our core destination marketing business. The additional revenues will be used to seize opportunities and to address needs unforeseen in January.
1) $50,000 to increase Size, Content, Print Run and Distribution of Annual Visitors Guide.
2) $50,000 to improve Digital Marketing efforts across all Social Media platforms, including the design and roll out of a Destination App and transitioning toward operating a Virtual Visitors Center.
3) $50,000 to initiate a Bike Share program, with stations throughout the County, Improving Satisfaction, Strengthening Partnerships, Connecting Assets and Promoting Brand.
We are requesting $150,000 from the Travel & Tourism reserve fund to immediately embark on the above programming.
POLICY IMPACT
N/A
ATTACHMENTS
Budget Change Request