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Commissioner Carpenter - To Accept and Appropriate Additional Hotel/Motel Revenue to Travel & Tourism Salaries and Approve Staffing Requisition for a New Sales & Marketing Manager Position for Travel & Tourism (No Additional County Funds)
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STAFF CONTACT
Michael Applegate - Director - Travel & Tourism - 704-825-7517
BUDGET IMPACT
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No additional County funds. Actual occupancy tax revenues within current year are exceeding budgeted revenues by more than 10% therefore additional revenues may be accepted and appropriated.
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BUDGET ORDINANCE IMPACT
Increase hotel/motel revenue by $69,256. Appropriate $48,000 into Travel & Tourism Salaries; $3,672 into the Travel & Tourism FICA account; $3,874 into the Travel & Tourism Retirement account; $10,500 into Travel & Tourism Group Insurance; $210 into Travel & Tourism Unemployment Insurance and $3,000 into Travel & Tourism Employee Development/Training account.
BACKGROUND
In the past year, we have experienced double-digit growth in travel to our County. Even given these improvements, we still have the capacity to attract additional weekend hotel business and it has become necessary for Travel & Tourism to establish a new position to focus on building this demand. The creation of this new position will allow us to better serve our hospitality partners (hotels, conference center, athletic facilities) by focusing on selling our destination to sports groups, social/military/education/religious/fraternal groups and car clubs who tend to compete and gather during the Friday - Sunday timeframe. Along with sales duties, this new position will also play an important role in representing Gaston County at industry events, maintaining our client database, overseeing media schedules and running site visits. This position will assist in implementing Envisio and Priority Based Budgeting for our department.
POLICY IMPACT
N/A
ATTACHMENTS
Budget Change Request